When designing a business card, flyer, logo, packaging or advertising for a client, it is very important to understand who their target market is. It is also good to understand the product or service they provide so that you can put it across in the easiest way possible.
This can be such a fun process but it’s important that you know what you want to sell, who you want to sell your product/service to and if you can do it with as little possible information, it’s a bonus!